Pathway 404 Announces Partnership with Wear Your Roots

Jul 22, 2020 | Blog, News

Press Release:

For Immediate Release July 21st, 2020


Rugby ATL is proud to announce a partnership with Wear Your Roots (WYR), a clothing line established, produced and operated in the United States of America. The two franchises are committed to using the sport of rugby to help generate future leaders in the community.


WYR owners Brandon Slocum and Aaron Sipe have been working to provide their customers with premium products, excellent customer service, and dependable order fulfillment. Their modern and edgy products range from singlets to sweatshirts to travel packs and even pint glasses; the perfect line-up for any Rugby ATL fans proud of their region.


“WYR is extremely excited to announce its new, official partnership with Rugby ATL. We feel the direction Rugby ATL is moving in aligns well with our #GrowTheGame campaign that we had established with the USA Eagles Rugby program. Rugby is far more than just a game, or sport, it is a platform that molds and develops youth by teaching them hard work, team play, and community.  Rugby ATL has big plans ahead of them with their Pathway 404 platform which will be extremely valuable to the surrounding rugby communities. We believe that through this partnership, WYR & Rugby ATL will be able to raise the standards for community development through the sport of rugby,” said Owner, Brandon Slocum.


The Wear Your Roots line will work in parallel with the mission of growing the game in the Southeast region through Pathway 404 and increasing the sense of community around rugby here in Georgia. With a rich ecosystem of strong sports franchises already established in the area, Rugby ATL will look to capitalize on the symbolism of both brands to establish a modern style of fan gear for the growing supporter groups.


“We are excited to partner with a company that is aligned on our vision to spread values through Pathway 404 to the greater Southeast region. Having worked on a few small projects with Brandon during my time with USA Rugby, it was only a matter of time before we began collaborating here at Rugby ATL. WYR is a contemporary brand, with a quality line of products that helps us showcase our commitment to our roots here in the Southeast. We look forward to working with Brandon and Aaron to help them succeed in their campaign to #GrowTheGame and bring a premium set of gear to our fans,” said Kevin McCorry, Vice President for Rugby ATL.


Though many have criticized the name of the team, Rugby ATL has stayed true to its name by owning the responsibility to be strong ambassadors of the city and region as a whole. This partnership is an extension of the accountability to create change in your backyard and strengthen the sense of pride that comes with being a sports fan of an ATL franchise.


For your full line-up of Rugby ATL & Wear Your Roots gear, please visit our online store.