In Major League Rugby’s 3rd installment, RATL entered as an expansion team in 2020, as representatives for the Southeast region of the United States of America. From inception, RATL wanted to differentiate itself from the league by establishing its foundation on core values, and the commitment to spreading those values throughout the community.
Conducting an electric match-day experience and accepting accountability as ambassadors for rugby in our region were our primary objectives for the inaugural season. Through that effort and execution, the fans immediately bought into RATL. Supporter groups even began showing up in “RATL Snake” t-shirts, playing off the acronym, RATL. The “fan brand” stuck immediately.
During this off-season, owner Marcus Calloway wanted to thank the fans for their support, and show them through brand recognition that they are a strategic pillar of the franchise.
The “RATL Snake” logo is a perfect complement to the shared identity that envelops the fans, the players, the franchise, and our territory, as one.
#RATL #TimeToEat #PACE