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Our Story

Our story is rooted in Atlanta.

Atlanta is like no other place on earth.
Because Atlanta relentlessly tries.
For greatness.
For progress.
For culture.
For community.
For anyone who has ever dreamed this place could be their place.

At the end of the day,
if there’s only one things the
world remembers about us:
Atlanta. Always. Tries.

We are Rugby ATL.
We are Try City.

Founded in 2019, Rugby ATL is deeply embedded in our hometown culture and reflects our city: Bold, Vibrant and Inherently Atlanta.  Read more to learn about our story and how our team brand is proud to represent this incredible community.

The North Star of the South.

Our city guides our region. The four-pointed star — a recurring symbol throughout Rugby ATL branding — represents Atlanta being the beacon of the south, the North Star to guide us.

The Lines

Dynamic. Active. Forward-Moving. These lines represent the city we call home and the pride each of us shares in waking up every day to get our grind on. The “A” feels alive, just like pulse of Atlanta. No time for rest in the A.

The Number 4

PACE symbolism runs through our veins — and through our mark, literally. Each line represents our values: People, Accountability, Change and Execution. They run together to bring our story to life.

Stronger Together

There’s more to the “A” then appears at first glance. A closer look reveals “A-T-L.” Just like our community, the team is bigger than any one person.

Established 2019

A nod to our burgeoning, yet already great history. Only up from here.

Final Rugby ATL Merchandise Sale
Final Rugby ATL Merchandise Sale

Rugby ATL is hosting a Final Closeout Sale and ALL...

Thank You, Atlanta!
Thank You, Atlanta!

We are incredibly thankful for your support over the past...

Rugby ATL Announces New Partnership with Australia’s University of Wollongong

Rugby ATL, Atlanta’s Major League Rugby team, has partnered with...

Match Week: Rugby ATL vs Old Glory DC
Match Week: Rugby ATL vs Old Glory DC

Cheer on Rugby ATL at the Wing Cafe and Tap...

Last Home Match of 2023 on 6/10
Last Home Match of 2023 on 6/10

Join Rugby ATL at Silverbacks Park on Friday, June 10...

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Privacy Policy

© 2023 Major League Rugby. All rights reserved. Major League Rugby, MLR and the MLR shield design are registered trademarks of Major League Rugby. The team names, logos and designs are registered trademarks of the teams indicated.

  • Tickets
    • Half Season Plan
    • Single Game Tickets
    • Group Tickets
    • Terrapin Terrace
    • Flex & Family Packs
    • Georgia Youth Rugby Offer
    • Game Day FAQ’s
  • Schedules
  • News
  • Team
    • Team Roster
    • Staff
    • Careers
  • Shop
    • Team Store
    • League Store
  • Academy
    • About
    • Senior Academy
    • U18 Academy
    • Affiliate Program
  • Partners
    • Atlanta Influences Everything Fan Group
    • Become A Partner
  • Foundation
    • 2023 Foundation Golf Tournament
    • About Rugby ATL Foundation
    • Board
    • Youth Development
    • Community Events
  • About Us
    • Contact Us
    • Our Story
    • 2023 Media Kit