Our Story

Our story is rooted in Atlanta.

Atlanta is like no other place on earth.
Because Atlanta relentlessly tries.
For greatness.
For progress.
For culture.
For community.
For anyone who has ever dreamed this place could be their place.

At the end of the day,
if there’s only one things the
world remembers about us:
Atlanta. Always. Tries.

We are Rugby ATL.
We are Try City.

Founded in 2019, Rugby ATL is deeply embedded in our hometown culture and reflects our city: Bold, Vibrant and Inherently Atlanta.  Read more to learn about our story and how our team brand is proud to represent this incredible community.

The North Star of the South.

Our city guides our region. The four-pointed star — a recurring symbol throughout Rugby ATL branding — represents Atlanta being the beacon of the south, the North Star to guide us.

The Lines

Dynamic. Active. Forward-Moving. These lines represent the city we call home and the pride each of us shares in waking up every day to get our grind on. The “A” feels alive, just like pulse of Atlanta. No time for rest in the A.

The Number 4

PACE symbolism runs through our veins — and through our mark, literally. Each line represents our values: People, Accountability, Change and Execution. They run together to bring our story to life.

Stronger Together

There’s more to the “A” then appears at first glance. A closer look reveals “A-T-L.” Just like our community, the team is bigger than any one person.

Established 2019

A nod to our burgeoning, yet already great history. Only up from here.